Unfair Advantage

Resources

1.  Extensive Customer Service Support

·        Value provided by the software developer and I, we are available to troubleshoot problems and provide support on call. Rare support that can not be duplicated because of exclusive knowledge on product. Not imitable because of unique design by software developer and an insider understanding of products not disclosed to non-buyers. This type of information system did not exist when the anti-money laundering act passed. There is no substitute available easily.

2. Email, website, or telephone communications

·        This has value because it provides our customers a way to contact us. Rarity is lower because a lot of other firms have access to these things. Imitability is high on this resource because almost everyone has access to this in our area of operations. Substitutability is available through our different mediums to align with customer preferences.

3. Access to technology

·        Value coming from our existing technology (computers, software, and hardware) that we already own that we will use for development. Rarity existing from the simplicity of technological development methods. Imitability is much more achievable because of use of simple technology. That technology will be substitutable and upgradeable.

4. AT&T Fiber Internet Connection

·        Valuable because this service is top of the line internet service and is limited to certain areas and is going to be used in development. Rare because it is only available in certain locations. Imitability is lower because of the locational exclusivity. Substitutability is lower because there isn’t a service in our area that is the same as this that will be available to use instead.

5. Lenovo, Dell and Toshiba business computers

·        Valuable technology that we will use in development that we already possess. Rarity is lower because other firms may have the same or different computers already. Imitability is high too because they are inexpensive computers and can be purchased by almost anyone. Substitutability in the different models we have for use.

6. Close Connections

·        Value coming from the ease of communication with our services and customer support. Smaller team causing closer relationships. Rarity coming from the barriers typically associated with customer support such as anonymity. Imitability for close connections is high for smaller organizations but increasingly difficult for large ones because of increasing employment population. Other resources can provide similar consulting practices, but we will have exclusive knowledge on our product.

7. Cross-cultural awareness

·        Value coming from the diverse cultural awareness and understanding we already have. Rare because not all firms have a diverse background and mindset. Cross-cultural awareness is usually achieved easier in larger organizations. Imitability is going to be low because it will be hard to replicate the diversity we have learned over the years.

8. Potential for expansive development

·        Value is huge because we are wiling to make changes and improvements over time. Rarity is not a top factor because other organizations continue developing information systems too. Imitability should be low because of complexity and exclusivity of our product to non-buyers.

9. Financial Stability

·        Value is a top factor because of use of returns to continue development and innovation. Rarity coming from the few expenses that will result from operation. Imitability is not impossible because other organizations may have a longer financial history and reserve.

10. Passion for service

·        Value coming from the heart of our organizational culture. Rare because of the complexity the services provided. Imitability is high because of shared beliefs in services. This will not be easily substituted because of the unavailability of alternate information systems.

Our top resource is the first one. The complexity of the information system may cause a lot of problems and necessary troubleshooting. We are prepared to handle all requests and provide the best service to you. We are going to make sure you get the information you need, and the feedback will be used in further development guidelines.